Results Based Billing: How to Escape the Time for Money Trap

So you want to bill more for your services. Well, unfortunately, people don't pay more for services just because you need more money. What people are willing to pay for is specific results.





The way to really set yourself apart is to discover what results you are able to deliver consistently that people are unable to get for themselves. How much or how little you work to achieve those results is irrelevant.





Find out what reaching the desired goals means to your target audience. Then make an offer to help your prospects reach those results at an investment that is lower than the benefit of reaching the goal.





Take some time and write down what you want to offer your customer base. Now, spend some time determining why a customer would want what you have to offer?





What keeps them awake at night?





What deep fears do they keep deep inside?





What are they willing to give ANYTHING to avoid?





What are they willing to part with to get what they want?





The number one element to success in selling your services is the OFFER.





The most profitable services companies and organizations are not the ones who deliver the best service, but the ones who communicate their offer the most effectively.





Do you want to raise your income immediately? Immediately stop communicating to your clients how much effort a task will take as a defense for your billings.





Start asking yourself, "What do I offer that people can't or won't do without?" and "How can I communicate this so that I connect with their greatest fears or highest dreams?"





Focus on delivering those benefits that deliver the highest value for your clients with the least time and energy investment from you. That is known as Strategic Leverage.





Write down the strongest benefits your clients get from working with you. What does someone get? What do they get rid of?





Now forget everything you ever knew about what, why and how you formerly delivered your service. No one cares but you. Immediately change all your communications to reflect the benefits you deliver and watch your profits grow!